New York, NY — February 14, 2015 — The finish on this new Modarri is barely dry, but the car is already being test driven in New York. ThoughtFull Toys unveiled the new S1 Beach Cruzer this morning at the 112th North American International Toy Fair.


Set to hit shelves this May, the S1 Beach Cruzer is a summery ride inspired by Modarri’s hometown of Santa Cruz, California. It boasts real suspension, patented finger-steering, and a racing stripe of Pacific Coast hibiscus.

Recommended for Drivers 8+

A Modarri spokeswoman stated, “The car appeals to drivers with a style that’s laid-back yet hints at success — living the California dream! Still, at $19.95 it’s attainable to those ages 8 and up.”

The STEM Connection

The car not only encourages imaginative play, but is also an introduction to science and building. It arrives with a color-coordinated hex tool. Break down the car and rebuild it different ways! This toy alone can be rebuilt into five cars. Combined with the entire Modarri collection, it helps make millions of hybrids possible.

Part of the Modarri S1 Collection

The Beach Cruzer builds upon an award-winning S1 series. Electric blue and black Modarri S1 Street Cars hit streets in 2014. The gray Modarri DIY Car for artists is also an S1.

Feel the Road! –